Throw Back Thursday – Running shoes and ads – 80’s style

I can still remember my very first pair of Nike running shoes.  I really wanted the Nike Cortez white with the red swoosh but I’m pretty sure they cost around 30-35 dollars and back in the day my Mom thought that was ridiculous.  I got the Nike canvas tennis shoe instead and I’m pretty sure they didn’t cost much less.

Nike Tennis shoes

The following year I convinced my Mom that I needed the cortez and I got some blue and white ones.  I’ve had a love of running shoes ever since.

nike cortez

It seems sort of funny now but when I think back to that time 30-35 dollars was a lot for running shoes.  Up until Nike became popular and I became interested in running, we typically shopped at JCPenney for running shoes.  If my Mom actually new how much money I spend on running shoes now, she’d probably send me to running shoe rehab!

Since today is a Thursday, I thought it would be fun to throwback to the 80’s, (and maybe a few 70’s) and take a look at some of the ads for running shoes back in the day, enjoy!

84 roos

I never had a pair of roos but I always wanted shoes with pockets! Someone should bring back this idea…brooks? Mizuno? Nike?

1983-original-vintage-fashion-Ad-Converse-running-shoes

I’ve had quite a few pairs of Chuck’s but never converse running shoes….

asics tiger

I must admit, I had a pair of asics tigers and I loved them!

bonne-bell-10k-running-shoe-1980

Bonne Bell had a 10K running shoe by Etonic, who knew?

jcpenney ad 80s

JCPenney did have some Olympic Sneakers and hey instead of 30 dollars, they were a steal at only $21.99!

nike 3

I love this ad.

Sears winner ii vintage ad

For some reason these ads remind me of Fat Albert…

vintage etonic

Two pairs of laces? Really?

vintage puma 2

This is a great ad!

vintage nb 3

Another great ad!

Asics-Gel-Runners-Ad-1990 brooks chariot ad converse poster 83 Etonic-Ad-81- kangaROOS roos ad sears winner turntec 1985 vintage asics vintage mizuno ad vintage nb ad vintage nb trainers vintage nike ad vintage reebok ad vintage saucony

And last, there were the department store shoes other than JCPenny, such as Sears and K-Mart and these were there contributions.

Sears

The sears 440 Running shoe

K-Mart running shoes

K-Mart offered their version of running shoes for under 10 bucks!  Looks like everybody tried to copy Adidas back in the day….

What was your first pair of running shoes?
Do you remember any of the ads from this post?

Flashback Friday! Running in the 70s and 80s

I can remember some of the running clothes from the 70’s and the 80’s. Let’s just say that some of them were okay, but some of them were atrocious. We’ve definitely come a long way.

Check out this Runner’s World magazine cover from the 70’s

Runners in the 70's

Last week I was looking up some information on a particular company that specializes in running clothing and I was surprised to learn how long the company had been around. I was also very amused by the old advertising, so I thought why not share it with you? But then my OCD brain got all crazy and I went on to find lots of ads from the 70’s and 80’s, and then I came up with the idea for this post….

Running in the 70’s and 80’s a look back at

The Magazines:

Runners World of course.

Runners World, of course. Check out that hat!

Did you ever see this one?  The Runner.  This magazine was a running publication in the 70’s and early 80’s and merged with Runner’s World around 1987.

Did you ever see The Runner? This magazine was a running publication in the 70’s and early 80’s and merged with Runner’s World around 1987.

And how about the clothing?

Adidas, Circa 1970  Not too bad, I could live with it.

Adidas, Circa 1979 Not too bad, I could live with it, in fact, I’m pretty sure I had those shorts at one time and that jacket.

Dolfin shorts....which still make me think of Richard Simmons, every time.

Let me just say, Dolfin shorts were very cool back in the early 80’s and I had a ton of them. Then came Hooter’s, and then Richard Simmons and dolfin shorts were never the same.

 

Did anyone else know Jogbra had been around this long?

Did anyone else know Jogbra had been around this long?

Treadmills in the 70’s?

How about home treadmills, do you know what the first treadmill looked like? How about this beauty?

May I introduce to you, the PaceMaster 600.  One of the first treadmills designed for home use by William Straub and produced by his company in the late 1960’s.

May I introduce to you, the PaceMaster 600. One of the first treadmills designed for home use by William Straub and produced by his company in the late 1960’s.

And I’ve saved my favorite thing for last. Let’s take a look at the shoes, shall we?

Running Shoes of the 70’s and 80’s

Nike

Old nike ad

Adidas

adidas ad

New Balance

New Balance

Check out that price, 27.95 which included shipping!

 

Brooks

Brooks

Okay, I’m not sure if this ad is actually from the 70’s or 80’s at all but I love the caption, it’s epic.

 

Saucony

saucony

Mizuno

Mizuno

Puma

Puma

Asics

I had these shoes.

I had these shoes and I loved them. I remember begging my Mom for them. I had them in royal blue with white strips. I called them my Tigers…. but they didn’t exactly make me roar…wasn’t that how they were supposed to work?

And there you go. That’s a little taste of running in the 70’s and 80’s.

Did you like this flashback?

Tell me about any item you remember from the time you first started running? (When I was on the track team in high school we had these ungodly fleece sweatpants and I LOVED them. They were not the least bit flattering either, trust me.)