Flashback Friday! Running in the 70s and 80s

I can remember some of the running clothes from the 70’s and the 80’s. Let’s just say that some of them were okay, but some of them were atrocious. We’ve definitely come a long way.

Check out this Runner’s World magazine cover from the 70’s

Runners in the 70's

Last week I was looking up some information on a particular company that specializes in running clothing and I was surprised to learn how long the company had been around. I was also very amused by the old advertising, so I thought why not share it with you? But then my OCD brain got all crazy and I went on to find lots of ads from the 70’s and 80’s, and then I came up with the idea for this post….

Running in the 70’s and 80’s a look back at

The Magazines:

Runners World of course.

Runners World, of course. Check out that hat!

Did you ever see this one?  The Runner.  This magazine was a running publication in the 70’s and early 80’s and merged with Runner’s World around 1987.

Did you ever see The Runner? This magazine was a running publication in the 70’s and early 80’s and merged with Runner’s World around 1987.

And how about the clothing?

Adidas, Circa 1970  Not too bad, I could live with it.

Adidas, Circa 1979 Not too bad, I could live with it, in fact, I’m pretty sure I had those shorts at one time and that jacket.

Dolfin shorts....which still make me think of Richard Simmons, every time.

Let me just say, Dolfin shorts were very cool back in the early 80’s and I had a ton of them. Then came Hooter’s, and then Richard Simmons and dolfin shorts were never the same.

 

Did anyone else know Jogbra had been around this long?

Did anyone else know Jogbra had been around this long?

Treadmills in the 70’s?

How about home treadmills, do you know what the first treadmill looked like? How about this beauty?

May I introduce to you, the PaceMaster 600.  One of the first treadmills designed for home use by William Straub and produced by his company in the late 1960’s.

May I introduce to you, the PaceMaster 600. One of the first treadmills designed for home use by William Straub and produced by his company in the late 1960’s.

And I’ve saved my favorite thing for last. Let’s take a look at the shoes, shall we?

Running Shoes of the 70’s and 80’s

Nike

Old nike ad

Adidas

adidas ad

New Balance

New Balance

Check out that price, 27.95 which included shipping!

 

Brooks

Brooks

Okay, I’m not sure if this ad is actually from the 70’s or 80’s at all but I love the caption, it’s epic.

 

Saucony

saucony

Mizuno

Mizuno

Puma

Puma

Asics

I had these shoes.

I had these shoes and I loved them. I remember begging my Mom for them. I had them in royal blue with white strips. I called them my Tigers…. but they didn’t exactly make me roar…wasn’t that how they were supposed to work?

And there you go. That’s a little taste of running in the 70’s and 80’s.

Did you like this flashback?

Tell me about any item you remember from the time you first started running? (When I was on the track team in high school we had these ungodly fleece sweatpants and I LOVED them. They were not the least bit flattering either, trust me.)

14 thoughts on “Flashback Friday! Running in the 70s and 80s

    • Yeah, I think I mention in the caption that I don’t think it’s from the 70’s or 80’s but I included it because it’s one of my all time faves and hella cool. I wish Brooks would run it again. (hint to Brooks)

      • True, I do agree. I always loved Brooks shoes. A pity, at around this time, if my memory serves they moved production to (I think) Cuba. Quality went downhill and I started to run in asics… history lesson over. Apologies, I can be an anorak if I’m allowed to get going!
        Oh, I run in Brooks again now, they’re better than ever.

  1. This was hilarious! I’m 50 and was just taken down memory lane!

    The short shorts, (right up to the belly button) that the guys wore are way too funny! I had a subscription to The Runner and wore Asics right from the beginning!

    The thing I remember most are the music players! The gigantic ear muff looking plastic headphone things that played the radio stations! Then the tiny am/fm pocket radios, and then the most incredible invention of all came along…the Sony Walkman!

    Love your blog 🙂

    • Awe, thanks so much! I’m so glad you liked it and it’s funny you mention the ear muff headphones because I tried to find some old pictures of those but all I could find was the Walkman and compared to those old headphones, the Walkman was a dream! 🙂 LOL

  2. I love looking back at the old-school clothing. And my husband just might still have some of that in his drawers…throwaway clothing, anyone?

    I will stand by one thing, though: being into less is more with running shoes, I think they had it more right back then than today w/ all the built-up models. But that’s me!

    • Your husband and my husband should be besties! My husband still has jeans from high school! It’s embarrassing. And I totally agree with you, less is more. I love the original Nike Cortez and also my old Tiger’s. They were even, (dare I say it), much cuter than some of the models out today! 🙂

    • Thing is, look at it this way.

      You cab still get those old fashioned shoes, they call ’em ‘retro’ these days and charge for them what you would’ve paid for a small car back in the day.
      Now, take a modern pair in one hand and a retro pair in the other. Imaging being told, “You can only run in one of them…” Exactly, modern wins every time.
      Happened to me, in the late 90s I got a retro pair of Brooks Chariots. Felt like Fred Flintstone in them.

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